12 May Why Content Marketing Is King: Part III
Part III – How Content Marketing?
Content Marketing is a strategy that hinges on creating and distributing valuable, relevant and consistent content to build and cement an audience that will continue to engage with your brand over time.
Rather than just randomly blasting out produce with the wild inaccuracy of a sawn off shotgun, it is crucial that your brand sets out a prior specified strategy. A clearly defined strategy will better arm you in producing effective output that will showcase your subject matter expertise and benefit a clearly defined audience. Below is a rough blueprint that will enable your brand to integrate content marketing into its game plan.
Outline: In order to successfully blend content marketing into your strategy you must first define your brand’s current targets and decipher on what role content marketing will play in helping to achieve these.
Audience: Who are your brand’s audience and what information will best balance between their needs and interests and value and relevancy to your brand’s prowess?
Content: Your output must be maximised for the benefit of your customers, your SEO ranking, and your brand itself. Remember, by developing your tone, style, and substance you will organically position yourself as a heavyweight expert in your field thus solidifying trust among potential consumers.
Execution: Know what tools and channels you are going to push your output from and establish a consistent schedule to flow a steady stream of content through. By unleashing a regular flow of work you are showing your customers who you are by actively engaging and interacting with them by means of information that they actually want and need thus further cementing your brand authority in their mind.
Monitor and Measure: Invest your time in measuring your brand’s traffic, engagement and interaction through tools such as Google Analytics. This will allow you to assess your audience’s relationship with your articles and enable you to tweak your tone and style until it resonates perfectly with the wants, needs, and satisfaction of your targeted consumer.