07 Apr 5 Easy Ways to Organically Conquer On-Page SEO
Visibility is the oxygen that all brands crave online. What is the point in making noise if nobody can hear you scream? Below are five simple organic SEO breadcrumbs, in order of priority, you can use to help search engines drag your website from the abyss of the forest to Page One of Google.
Video Is A SEO Serial Killer:
Multimedia text is crucial to your ranking. Google will reward websites that will reward their users with rich and engaging content. Therefore the use of visual aids such as video, images and infographics that will increase the positive experience for users on your site, will positively increase your SEO ranking.
Keep The Content Turning:
The page content itself should be fresh, unique and original to boost your SEO position. Google leans its weight toward good content that will supply demand – that its users want and that its users will share. Keeping your blog or website up to date with content will also positively impact your SEO ranking. Many professionals are predicting that the query deserves freshness (QDF) mechanism in Google’s algorithm will be considered more frequently in the near future so fresh content will become more valuable in determining your SEO position. At the end of the day if your content is proving to be compelling and popular with users Google will keep directing them there.
Cater To All:
A responsive web design is heavily valued by Google in determining SEO rankings. As more and more users shift from desktops to mobile your website must be optimised to enable a positive website experience for users whether they visit your page through desktop, laptop, iPad or mobile. Google rewards sites that reward their users with a positive web experience.
Keywords Are SEO Food:
The optimisation of keywords throughout your landing page is essential to high organic ranking on search engines. Keywords should be utilised within the page URL and should be short and descriptive in the page title. The page topic should be obvious to both users and search engine from scanning the URL and title. Keyword frequency in the page content should be specifically used “above the fold” and particularly throughout the first 100 words of the text. Image alt text should also contain your keywords. Adding modifier words such as “Best”, “Guide”, “Review”, and “2016” to your page title has also been known to help boost SEO.
Keep Her Linked:
Internal links has also proven to increase your SEO ranking as they help users to positively navigate your website. However, it is very important to ensure that all your links are in working order and will not lead your users to the dreaded “404 Not Found” web page – Google will not reward this therefore a regular maintenance check on all of your internal links is a simple but effective method of helping your SEO position.