07 Apr 5 Reasons You Must Market on Instagram in 2016
Bare this statistic in mind when contemplating implementing Instagram into your social media strategy. According to a recent infographic shared by Adweek, people remember 80% of what they see, versus 20% of what they read. This statistic makes it obviously plain that consumers prefer visuals to word based interactions. Therefore, imagery is a must if marketers want to make a lasting impression on consumers. So, loaded with this knowledge, what better way to target your customers than on Instagram – the image-sharing social media tool that is rapidly gaining monstrous popularity. Currently, the app has over 400 million monthly active users with 75 million daily users and over 80 million photos shared per day.
Here are five quick-fire statistics to further amplify the necessity of bringing your brand to Instagram in 2016:
All the kids are doing it:
90% of Instagram users are younger than 35 and according to comScore’s 2015 mobile trends Millennials spend upwards of 420 minutes a month on the channel alone. Simply put, kids know what’s cool. Don’t be late to the party.
Instagram is easier to consume and engage with:
According to Forrester Research Instagram posts generate a per-follower engagement rate of 4.21%. That is 58 times more engagement per-follower than Facebook and 120 times more engagement per-follower than on Twitter. This is because people feel compelled to share and engage with meaningful content and the strongest way to enhance a message is by including a visual element. The whole premise of the platform is that a picture tells a thousand words.
It gets results:
A recent Facebook survey showed that more than 60% of Instagram users stated they have learnt about products and services through the app with 75% taking action as a result of this by either visiting a website, searching further online, shopping or telling a friend. This is what makes Instagram primarily stand out from Facebook and Twitter. While Facebook keeps you in touch with friends and Twitter tells you the news in 140 characters or less, Instagram is virtually a shop window for products and services.
It’s quickly seeping into our lives 24/7:
Mobile phones rarely leave our hands these days and have changed the way we communicate, share and get information. Emarketer research has found that more than 1/3 of mobile phone users will be on Instagram in 2016 – 34.1% per month. By 2017 that number will have surpassed the 50% mark for the first time at 51.8% per month. With mobile phones basically becoming an extension of our body as digital technology continues to explode, trawling through Instagram is fast becoming one of our favourite new habits while dossing in the office, pottering through the shops or vegetating on the couch. This means your consumers are never more than a click away from your brand and product.
It’s growing faster than social media itself:
Emarketer research has also found that Instagram is growing at a much quicker rate than social media usage itself. In 2016 it will grow 15.1% compared to just 3.1% growth for the social network sector as a whole, meaning Instagram is not just here to take part, it is here to takeover!